Labatt Blue Rewards
Website Development + CMS + QA
For this fun program, consumers would purchase a specially marked case of Labatt Blue and find a PIN inside that could be entered on the Labatt Rewards site for points.
Client
Labatt
Agency
Publicis Modem
Labatt Blue Rewards
Website Development + CMS + QA
Points could then be redeemed for ‘Good Stuff”, and the more points, the more “Good Stuff” they’d get. We redesigned the site and added a user ranking, so users could see their standing – making it even more rewarding.
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